This is different approach to kinesio tape. Usually they are black, boring, this one wants to be visible and it is right, why to hide it. Super sticky, when applied on skin it stays there no matter what. Very stretchy and easy to apply. I suffer for contact dermatitis and with this tape I have no problem at all, I am using it to support my libre sensor as well insulin pump and I really like it. I wore it for consecutive 3 days together with my pump and it still was sticky and on my body doing good job providing support for my pump. Very happy with it.